In two and a half weeks, SoCal's newest game store launches!
Dice of War is located in Rancho Cucamonga, CA, about 45 miles east of downtown Los Angeles. DoW will carry all the usual suspects in
miniature, tabletop and card games.
Myself (Alec Peters) and two former GW store managers (as well as the former owner of a great game store that is no longer around) are putting together what we hope will be the best game store in the area. One we would want to make our home base. But at the same time, one that is run like a business and not a club house.
Please go like the Dice of War Facebook Page and like it!
What is Different?
Well, there are 2 games stores 15 minutes West of Dice of War and two more 15 minutes east. There is also Pegasus Hobbies, the biggest Hobby shop in SoCal, which sells, but does not support, games. DoW is dead center in a great area. What almost none of the stores around have, is a lot of table space. Of the two that do, one store has nothing but Magic tables. Another, has tables, but their gaming area isn't ideal (and a bit sloppy). And so by supporting the game, and having a nice, clean place people can come and play, we hope to attract a big audience.
Already one of these stores scheduled a big event on our opening day. They are giving out a 25% discount (which they have never done) and free food. But they have almost no miniatures stock, and are mostly a Magic store. I was actually going to go meet with the owner and see if we could work together. Now, well I guess as Bugs Bunny would say "You realize of course, this means war!". :-)
Of course we know the vast majority of our business will be from:
Already one of these stores scheduled a big event on our opening day. They are giving out a 25% discount (which they have never done) and free food. But they have almost no miniatures stock, and are mostly a Magic store. I was actually going to go meet with the owner and see if we could work together. Now, well I guess as Bugs Bunny would say "You realize of course, this means war!". :-)
Of course we know the vast majority of our business will be from:
EVENTS
Weekly - Tournaments/events for each major game system.
Monthly - One major event for each game system
Ongoing -Campaigns including a Horus Heresy escalation league and a Badab War campaign for 40K and a Warmachine campaign.
GAME CHAMPIONS
Game Champions help promote a particular game, run tournaments and events and demo the game in store. We had our first meeting last Thursday and had 12 Champions show up, enough to cover every major game system.
That's it for now Expect photos shortly and a full run down of how things are going. And if you are in the area, please stop by June 1st for our grand opening celebration!
Please go like the Dice of War Facebook Page and like it!
Loken
4 comments:
This looks pretty perfect to be honest, shame I live in the UK! Have you thought about offering food at all? I'm sorry if its already been covered but I think some drinks and snacks would be brilliant were I play (my local GW store). Good luck!
Oh yeah, already in the plan!
My sincerest best wishes in yhis new endeavour. With so much competition i think it os an exciting challenge you are setting yourself (not to mention the amount of work that many events would take). I really hope the differentiation you'll offer wons the day. I really believe shops that offer game support. Good luck and pls show GW the folly of their ways.
Sounds like a great start Alec! I am really excited to see this new store succeed.
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