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9 comments:
Devils Advocate Here,
I completely agree that direct only items probably lose some impulse sales, but there is also a cost to a full scale retail distribution. If you are running a business, you sometimes make decisions that lose sales, and hopefully in making those decisions you lose less in profit than you would have paid in cost.
On another note, direct only also allows GW to produce less of the miniature for a release (i.e. faster release) and to better control quality on the smaller quantities.
And also sell less before the annual price hike.
By going to direct order only for finecrap, GW has eliminated the last line of quality control, your ability to select an unflawed/undamaged blister, by eyeballing every blister pack. They have successfully transferred the additional time and opportunity cost, brought about by their flawed product, from their bottom line to the customer.
I'd wager it's because they don't have the numbers to stock an excess of them in stores yet. Also, if they don't have to sell to the retailer at wholesale, you buy the whole thing from them at full MSRP (plus outrageous shipping) and they don't loose out on the 35% that normally goes to a store.
I believe it's not so much an issue of stock but rather price gouging, as they deny independent retailers the ability to carry the Finecast and undercut their prices. I'm betting they'll make them more 'available' post July price hike.
Huh? Any independent retailer can order these for you. My local one actually orders these as they get release. They look silly hanging from the rack in ther white generic blisters, but you can look at the back and decide to buy them or not. Just picked up a rune priest in fine cast a few weeks ago from them.
Yeah, but whereas a retailer's cost is normally 55% MSRP for non-direct-only items, it is only about 90% MSRP for direct only items! That makes it so that retailers only stock direct only items if they are hardcore into supporting the hobby as opposed to making money. When you figure in the overhead, shelf space, etc - that 10% margin just isn't enough to support your FLGS.
There is also the issue of store space. I don't know how big the stores in the US are, but here in the UK our average GW store (other than Nottingham) is generally quite small. An extra 40 blisters/box sets even if they only have one of each would take up more space than is available.
I agree. A finecast blister, which is nicely suited to conversions and creative work, sitting on the shelf when you're busy chatting with pals about army ideas? That's the core of impulse buys.
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