Monday, January 27, 2014

GW Seeks Retail Specialist



Games Workshop is looking for one brave soul.

The latest job posting indicates an understanding that they are indeed in deep trouble and they need to make a bold move.  Read carefully....


Customer Experience (Interim – 2 years): Nottingham, UK

Wednesday 15 January, 2014
About the Job

Do you want to help Games Workshop revolutionise its customer experience?

We are looking for someone to spend the next two years turning over every – and we mean every – stone to find opportunities for how we can improve the customer experience in our stores and recommend the ones that will work. We aren’t talking about incremental improvements; we want to completely re-imagine what it is like for people coming into our stores, engaging with and buying our wonderful miniatures.

For the duration of the post you will be exploring opportunities all over the world, trying out the ideas and talking to both the people who designed them and the people who use them. You will need to agree your plans directly with the CEO and provide regular updates on your progress. Your final report to the CEO will need to include workable proposals for how we can transform the customer experience in our stores so that the chosen initiatives can be handed over to our strategic projects team.

It should be obvious that this role will require a huge amount of travelling on your own to find these opportunities, to observe them in action and, most importantly, to try them out for yourself. To be successful you will need to be truly obsessed with the customer experience.

Working at Games Workshop

At Games Workshop we are looking for people who will do their best to understand the needs of the company and to put those needs first when they are at work. Because of this we believe that what you are like, hence the attitude you show to work and the way you choose to behave is even more important than your skills or experience.

Other Essential Information

This appointment is for a fixed term of two years.

Closing date: Applications must be received by midnight, UK time, on 31st January 2014.

How to Apply

The most important thing we require is a letter telling us why you want this job. We select candidates for interview on the content of their letters. This is a great opportunity for you to let us know that you understand what we are looking for.

No letter, no interview.

It may also help to include an up-to-date CV.

When you have gathered this information, you can email your application to ruth.moore@gwplc.com.

You can read the job posting here.  And I do applaud GW for making this bold move.  But is one person enough?   I think they need a team of three at least, of different backgrounds and experience levels.  They need some real retail experience and some proven bold thinking.

But what the hell do I know?

Nykona


3 comments:

Daniel Grundy said...

Well thats good news. someone who knows what there are talking about to make moves that actually work. unlike dumb ass price tests with models you only need a few of or just plain incomprehensible pricing points.
Hopefully they can get a couple of a staff on board including a social media specialist ect. to realy talk and work with the customer base.

MrSandor1968 said...

Will they correct the mistake of rising the prices endless incompetently high, so the customer will go back to the stores and buy them again?! They just went from gamers to money grabbers, so will /can they go back to being gamers again? That's the real question!

DarianZG said...

This kind of position should definitely be part of a team and not an individual they can axe as a scapegoat if things go south. When I worked at a well-known videogame company in Japan, they created a similar position for me. But they also had a counterpart in the US, one in UK, and one in China as well. That way there was a greater level of cohesion between the regions. Leaving it up to one person, while at least they recognize they need to do at least SOMETHING, still isn't the best step to take.

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